“So, what exactly is addiction?” And in response, he calls it a reflex, and he describes what I think we’re supposed to believe is the neural activity involved in the reflex. But he never quite describes how that translates into the actual behavior that’s usually described as addiction – nor does he assert, in his response, that it even does translate into the action of substance use. Instead, he offers a sort of half-answer, that encourages the listener to fill in the gaps, and become smokescreened into believing that substance use, for addicts, is an involuntary behavior akin to a sneeze or blink. What else could his use of the term “reflex” imply?